Sources told The Action Network that the nation’s No. 2 sportsbook and ESPN are on the cusp of signing an exclusive partnership.
ESPN has already invested heavily in sports gambling, though it has steered clear of taking actual bets. The broadcaster has betting-related shows such as Daily Wager and marketing deals with DraftKings and Caesars Entertainment Inc. where links to the sportsbooks are integrated into ESPN’s website. Disney also acquired a stake in DraftKings as part of its acquisition of Fox’s entertainment assets in 2019.
It’s a logical next step for the Worldwide Leader, which has invested in sports gambling via its programming, advertising, and marketing deals, but has yet to fully intertwine itself in actual betting. While parent company Disney played a role in that hesitation, Disney also acquired a stake in DraftKings when it acquired Fox’s entertainment assets in 2019, which surely makes this a much easier pill to swallow.
Specific terms of this deal are unknown, but the deal is a massive, exclusive partnership that will have shows and perhaps odds integrated into game broadcasts.
“We have a great, long-standing relationship with ESPN,” said DraftKings in a statement. “However, we speak to a variety of companies on a regular basis and don’t comment on the specifics of those conversations.”
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